A luxury SmartSite + automated bridal booking system built specifically for makeup artists & hairstylists.
Respond to every inquiry instantly. Look like a pro. Book brides on autopilot.
Never Lose Another client Because You Didn’t Follow Up Fast Enough.
A luxury SmartSite + automated
booking system built for MUAS and hairstylists.
Action Driven
Leveled-Up
Live With Intention
Built by a pro mua
no tech experience needed
hands-free booking
Not Just a Website.
Your Beauty Business BFF.
True leadership, raw stories, straight from the front lines.
Created by a bridal makeup artist who knows the struggle of managing brides, contracts, deposits, trials & reminders… while trying to stay creative.
Built by a Pro Makeup Artist who was sick of spending so much time on systems that didn't work.
WHEN YOU JOIN IVOREY YOU GET..
Dozens Of Aesthetic TEMPLATES
EARTHY. BOHO. GROUNDED.
Includes a full website, a freebie funnel, sales funnel, link in bio page and newsletter template in The Wanderer branding.
BOLD. SOPHISTICATED. AMBITIOUS.
Includes a full website, a freebie funnel, sales funnel, link in bio page and newsletter template in The Visionary branding.
FEMININE. SENSUAL. LUXURIOUS.
Includes a full website, a freebie funnel, sales funnel, link in bio page and newsletter template in The Sensual branding.
Built by a Pro Makeup Artist who was sick of spending so much time on systems that didn't work.
EXecutive & Personal
COACHING
CONVERSATION
ARCHITECT
KEYNOTE
SPEAKER
Running Your Beauty Business Shouldn’t Feel Like a Second Job.
Here’s everything your SmartSite handles for you:
NEVER GET GHOSTED AGAIN
Instant auto-replies follow up with brides the second they inquire — so you always respond first.
BOOST YOUR INCOME WITHOUT SAYING A WORD
Tap-to-Pay tipping lets clients tip you instantly with a quick tap — no cash, no Venmo, no awkward conversations.
*Artists who use Tap-to-Pay earn 20–50% more in tips on average.
AUTOMATED DEPOSITS, CONTRACTS, AND DEPOSITS COLLECTED
Your SmartSite sends your pricing, proposals, contracts, and collects deposit— so brides can book you without waiting.
NO MORE BACK-AND-FORTH SCHEDULING
Trials are booked automatically using your availability — zero manual messages.
GROW YOUR 5 STAR REPUTATION AUTOMATICALLY
Your SmartSite requests reviews after every job so your portfolio builds itself.
NO MORE NO SHOWS
Automated reminders + confirmations keep brides informed and committed.
Running Your Beauty Business Shouldn’t Feel Like a Second Job.
Here’s everything your SmartSite handles for you:
The i do pipeline 💍
The Bridal Booking System That Works While You Work Your Magic.
Every step between inquiry and wedding day is organized & automated.
The i do pipeline 💍
The Bridal Booking System That Works While You Work Your Magic.
Every step between inquiry and wedding day is organized & automated.
cancel the chaos
AUTOMATED BOOKING & DEPOSIT
With our Automated Booking System and Bridal Booking Bestie, every client enjoys a seamless experience from start to finish. Regular appointments are fully automated with booking, deposits, contracts, and reminders, while bridal clients experience a luxury process that includes proposals, contracts, deposits, and effortless trial scheduling.
TAP 2 PAY WITH TIP FEATURE
Tired of awkward tip moments? Every BFF SmartSite includes an app that turns your phone into a tap-to-pay device. When clients tap their card, they’re automatically prompted to add a tip—making checkout effortless and helping you earn more with ease.
SOCIAL MEDIA MANAGEMENT & PLANNER
Stay consistent without the stress. Our built-in Social Media Planner lets you schedule, organize, and manage all your posts in one place so your beauty business stays visible even on your busiest days.
email & text
marketing
Stay connected and book out faster. Send personalized emails and texts that nurture clients, promote specials, and keep your calendar full—all from one simple dashboard.
Automated Reviews &
Follow-ups
Turn happy clients into loyal fans without lifting a finger. Your SmartSite automatically requests reviews and follows up after every appointment, keeping your reputation glowing and your calendar full.
Automation workflow builder
You know when someone posts “comment 💄 to get the product list”? You can build those in minutes. Create automated workflows that respond instantly, capture leads, and keep your audience engaged 24/7.
Client management hub (CRM)
Manage every client and conversation in one place. Your built-in CRM keeps track of bookings, messages, payments, and notes so you always know exactly where each client stands.
who is the bff beauty Smartsite for?
If you’re a beauty pro who wants an easier way to book clients and keep them coming back, this was built for you.
Makeup artists + hairstylists
Artists who waste hours on proposals, contracts, DMs, reminders
Artists who want more bookings without feeling glued to their phone
Artists who want to look professional without needing a whole team
Artists who want bulky admin work off their plate — permanently
Makeup Artists, Hairstylists, and Busy Beauty Teams
Artists who waste hours on proposals, contracts, DMs, reminders
Artists who want more bookings without feeling glued to their phone
Artists who want to look professional without needing a whole team
Artists who want bulky admin work off their plate — permanentlyyy
Your Built-In Beauty Business Assistant.
Let AI handle the admin so you can stay creative.
Your Built-In Beauty Business Assistant.
Let AI handle the admin so you can stay creative.
AI VOICE
AI WIDGET
AI PHONE
DM BFF
AI Voice (Your 24/7 Beauty Assistant)
Your AI Voice Assistant lives right on your SmartSite or Link Hub. It talks to your clients like a real assistant — answering questions, collecting bridal details, booking appointments, and even upselling services instantly.
Whether someone is inquiring about bridal makeup, a glam appointment, or your availability, the AI Voice widget greets them, asks qualifying questions, and guides them into your booking flow. It works 24/7 and sounds exactly like your brand.
AI Widget (Turn site Visitors Into clients.)
A branded, polished chat widget built into your SmartSite that answers FAQs, sends pricing info, collects lead details, and helps clients book without you lifting a finger.
The AI Chat Concierge turns every website visit into a conversation. It answers “How much?”, “Are you available?”, “Do you travel?”, sends your exact policies, and guides clients into the correct booking pipeline — regular or bridal.
AI Phone (Never Miss a Call Again)
If someone calls or texts and you can’t answer, your AI Phone steps in instantly — replying for you, gathering info, booking appointments, or sending them straight to your bridal inquiry form.
Instead of missed calls = missed clients, your AI Phone sends an automatic, perfectly-branded message. It can nurture, follow up, answer questions, and guide people straight into booking or filling out a bridal inquiry.
DM BFF (Your Automated DM Responder)
The DM BFF replies to Instagram messages automatically whenever someone uses keywords like “pricing,” “availability,” or “bridal.” It responds instantly, answers questions, and then guides them into booking or filling out your bridal inquiry form.
No more checking DMs every five minutes. When a potential bride messages, “How much for bridal makeup?” your DM BFF replies softly, professionally, and exactly how you’d say it — then sends them your bridal inquiry link or books a call.
Choose Your Beauty Business BFF Package
Built to automate your entire booking flow — so you can focus on doing what you love.
BFF PRO
Everything done for you. All in one place.
For Solo Artists who want to look professional and automate bookings instantly.
$1,297 $597 one-time launch pricing
+$197/month
Custom SmartSite (your colors, your branding)
Link Hub (Linktree replacement)
AI Website Widget (answers FAQs and books for you)
Bridal I Do Pipeline™
Contracts, Proposals, and Invoices
Auto Trial Scheduling
Auto Reminders
Tap-to-Pay Tipping App setup
SMS + Email Marketing System
Social Planner
1:1 Onboarding
Done-For-You setup
No contracts - cancel anytime
BFF ELITE
Teams + Educators
For salons, educators, and multi-artist brands.
$2,997 one-time
+$297/month
Everything in Pro +
AI Phone Agent (answers calls + texts brides)
Custom automations (built for your business)
Team scheduling + calendars
Membership / Education Portal
Referral + Review Automations
Affiliate System setup
Full SmartSite with extra pages
Priority Support
Quarterly Optimization
No contracts - cancel anytime
Choose Your Beauty Business BFF Package
Built to automate your entire booking flow — so you can focus on doing what you love.
BFF PRO
Everything done for you. All in one place.
For Solo Artists who want to look professional and automate bookings instantly.
$1,297 $597 one-time launch pricing
+$197/month
Custom SmartSite (your colors, your branding)
Link Hub (Linktree replacement)
AI Website Widget (answers FAQs and books for you)
Bridal I Do Pipeline™
Contracts, Proposals, and Invoices
Auto Trial Scheduling
Auto Reminders
Tap-to-Pay Tipping App setup
SMS + Email Marketing System
Social Planner
1:1 Onboarding
Done-For-You setup
No contracts - cancel anytime
BFF ELITE
Teams + Educators
For salons, educators, and multi-artist brands.
$2,997 one-time
+$297/month
Everything in Pro +
AI Phone Agent (answers calls + texts brides)
Custom automations (built for your business)
Team scheduling + calendars
Membership / Education Portal
Referral + Review Automations
Affiliate System setup
Full SmartSite with extra pages
Priority Support
Quarterly Optimization
No contracts - cancel anytime
MEET YOUR NEW BUSINESS BESTIE
ELIZABETH CAMERON
I started as a makeup artist who loved helping women feel beautiful, and eventually realized I also loved building the systems that make our businesses easier. I built my first website in 2nd grade and learned everything tech from my dad, a longtime founder. Today I run BFF Marketing, where I create gorgeous, automated SmartSites for beauty pros who want their business to feel smooth and stress-free.
A Decade of Business Experience – I have owned and co-founded businesses in the tech industry and beauty industry.
Trained By Go HighLevel Expert – Trained by and works directly with Craig "Bots Guy".
MEET YOUR NEW BUSINESS BESTIE
ELIZABETH CAMERON
I started as a makeup artist who loved helping women feel beautiful, and eventually realized I also loved building the systems that make our businesses easier. I built my first website in 2nd grade and learned everything tech from my dad, a longtime founder. Today I run BFF Marketing, where I create gorgeous, automated SmartSites for beauty pros who want their business to feel smooth and stress-free.
A Decade of Business Experience – I have owned and co-founded businesses in the tech industry and beauty industry.
Trained By Go HighLevel Expert – Trained by and works directly with Craig "Bots Guy".
What others have to say
Tammi's mentorship was invaluable.
Her genuine support and expert advice helped me navigate the complexities of starting my own business with confidence.
Jordan D
Working with Tammi was a game-changer for me.
Her passion for empowering entrepreneurs is palpable, and her guidance has been instrumental in my success.
Sarah M
Tammi's mentorship program exceeded my expectations
Her practical insights and encouragement gave me the confidence to pursue my entrepreneurial goals with clarity and determination.
Emily W
Tammi's approach goes beyond business
She truly cares about her clients' success. Her mentorship has been transformative, and I'm grateful for her ongoing support.
Michael L
I can't thank Tammi enough for her guidance and support.
Her genuine desire to help others succeed shines through in everything she does. She's a true mentor and inspiration.
David S
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